Kanye West’s 10-Year Deal With Gap and an Affordable Yeezy Gap Apparel Line

Music superstar and billionaire entrepreneur Kanye West is expanding his fashion empire to ready-to-wear, as he has teamed up with Gap to create a new line.

The first collection will feature Gap’s unmistakable navy blue box, where the three-letter logo will be replaced by YZY.

West has always proven to be a savvy businessman, partnering with the American brand after the retailer recorded an enormous loss— $1 billion second quarter, amid the COVID-19 pandemic. This merger will undeniably bring Gap back from this catastrophic loss. It’s brilliant! After all, Forbes estimated that in 2019 Kanye West would have received royalties of over $140 million from sales of Yeezy shoes, which are produced and sold by Adidas. According to the publication, that makes his stake worth $1.4 billion!

We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership.  – Mark Breitbard, global head of Gap Brands 

This is no less a full-circle moment for Kanye West, as he once worked in a Gap store in Chicago as a teenager. He even said in 2015 in an interview with Style.com, “I’d like to be the Steve Jobs of the Gap. I’m not talking about a capsule. I’m talking about full Hedi Slimane creative control of the Gap.”

The press release explains, “under West’s creative direction, the Yeezy design studio will develop the new line to deliver modern, elevated basics for men, women, and kids at accessible price points.”

The collection will arrive in Gap stores and online in 2021. I will definitely be rocking YZY for Gap.  Kudos, Kanye!